Ethos
James’ Home of Tone, a family run business based in Stourbridge, West Midlands (UK).
Founded, curated and run by James Gascoigne with the moral support of wife Emma, and powered by the smiles of our two kids, Miles & Ralph. The 'Home of Tone' is a humble collection of guitars, parts & accessories that have been individually selected to be represented here for their quality, design and the brand in question's shared passion for the guitar.
I certainly don't consider the Home of Tone as re-writing the book on guitar store approach, but instead see this venture as writing my own book about what I love about the guitar; the instrument that has provided inspiration in numerous facets of my life from an early age.
All I hope is that you find the Home of Tone a place share your passion for guitars with me. The stores name is a bit of fun ultimately, but the intention is from the heart and since the humble beginnings in 2015 it seems there are so many of you that can relate to the approach. With an incredibly humbling 13k+ followers across the various social media platforms, having served over 12,500 customers so far & over 3500 of my 'Signature Series' guitar wiring harnesses made, the support has been overwhelming and for that, the least I can say is Thank You and I look forward to chatting with you!
James is a wizard.He transformed my tele into something truly inspiring to play and to look at. The fact that he is such a lovely man made the experience of entrusting ‘project tele’ to him all the easier to do.Saying he knows his stuff is a bit like saying water is moist. You can absolutely rely on his advice and trust that he will do a brilliant job.Thanks again James!
I am blown away by the amazing customer service that James provides! I ordered a hard to find set of Slash pickups which arrived way before I expected them to as I live in Guernsey.Well done and thank you so much! I'd give 6 stars if I could!
James has great customer service and obviously takes pride in what he does. I ordered a Jazzmaster wiring harness and, I swear, the guitar sounds so much better for it.I highly recommend James’ Home of Tone!
James is simply a great guy. Really passionate about the products he sells and the service he provides. I bought a Jennings guitar from him and a rather nice t shirt. If you haven't tried a Jennings, I suggest you do so. Exceptional quality. My other current is a Suhr and the Jennings is easily at the same level of excellence. I will be a repeat customer of the Home of Tone. Five stars.
"Truly excellent and througtful interactions with this company - James' knowledge is second to none and his positive and problem solving approach demonstrates his love of the craft of guitar. 100% recommended."
James at Home of Tone is genuinely a genius! I was really grateful for him being able to squeeze in my guitar set-up at such short notice, but amazed at the rewiring and refining work that he carried out. The guitar has never felt so good and has never played as well. I cannot recommend him enough and have already passed on his details to all of the guitarists that I know. I’ll certainly be going back at another point. Love checking out his projects and seeing his passion for his work.
James makes and sells fantastic products. The pre-wired harnesses are works of art. As a lefty I've had lots of these from James as he caters perfectly for me with proper high quality build and components, including reverse taper pots. Great personal customer service and ethics. Faultless.
James is beyond helpful, took the time to really discuss what I wanted out of the guitar and gave thoughtful suggestions on mods. Went through the trouble of trialling several sets of guitar knobs to show me how they would look and kept me informed and updated throughout the whole process. The guitar is now playing fantastically, the setup is perfect, the fretboard is night and day in terms of difference. There is no one else I would trust with my guitars.
Amazing experience. I bought a switch and various other parts for my first ever guitar mod. As a complete beginner with guitar electronics, I attempted to instal this switch with no luck. I sent James an email asking if there was any way he could point me in the direction of any resources that might help me online. He replied very promptly with an extremely detailed and beginner friendly explanation of exactly I needed to do, even attaching a digram he had made just for me. On top of the step by step instructions, he helped me understand exactly what each step was doing and why. As someone very new to this, it meant the world to me that he took the time to do this. I will be back for more shortly! Thank you, James.
Customer Service
I give everything I can to ensure the browsing, buying and aftercare service provided by me is the best it can be. I am very grateful to see review platforms, such as the industry standard,Trustpilot, reflects that with the feedback left by over a thousand customers so far. If you're new to the Home of Tone, and are looking for reassurance before placing an order, have read through the reviews left by prior customers over on Trustpilot. I hope it helps showcase an area I am immensly proud of and continually aiming to maintain and improve with my customers, past and present.
