This has been a long time coming. A lot of planning, trust building, spec decisions and simply making sure that we launch Jennings in the UK in the best way possible. The result yesterday, as the beautiful custom made G&G tweed cases were opened, was something that truly took my breath away. Chad and Devin at Jennings Guitars have created something incredibly special for us, and I can't wait to share more. So here's a tease until then for you kind readers and followers of the blog....
For those of you that like a little more from guitar shows than just ogling the vast array of guitar guitar on display, then some of the concerts and clinics at the London International Guitar Show might be of interest!
I just happened to see an update from the organisers about who is providing concerts this year and it looks to be a great selection. Here's what Gail & Peter had to say about the performances over the course of the day -
Originality, and familiarity. Often something that's very hard to capture well. But it's something I've always felt Jennings Guitars have managed with their instruments. There's a real sense of familiarity with the aesthetic, they have a classic look but in no means do they replicate. They've always caught my eye for this reason, and have enjoyed following their work for some time now.
Chad Jennings reached out to me in the early parts of this year and we spoke on the phone a number of times which was great to be able to do with someone on the other side of the world. What struck me was firstly their passion for what they do, but also through discussing methods and ideas that they have an incredibly high attention to detail which shown that the beautiful photos of their instruments, branding and way they present themselves and their work is absolutely no fluke. This is their strong vision on what they want Jennings to be, and it's been a great experience learning more about that. It got me thinking, we need to do a Meet the Maker for these guys! But, being the first 2 man team I've considered interviewing, I thought it was important to involve them both so both Chad and Devin joined me for this and share their thoughts and processes on all things Jennings!