Ethos
James’ Home of Tone, a family run business based in Stourbridge, West Midlands.
Founded, curated and run by James Gascoigne with the moral support of wife Emma, and powered by the smiles of our two kids, Miles & Ralph. The 'Home of Tone' is a humble collection of guitars, parts & accessories that have been individually selected to be represented here for their quality, design and the brand in question's shared passion for the guitar.
I certainly don't consider the Home of Tone as re-writing the book on guitar store approach, but instead see this venture as writing my own book about what I love about the guitar; the instrument that has provided inspiration in numerous facets of my life from an early age.
All I hope is that you find the Home of Tone a place share your passion for guitars with me. The stores name is a bit of fun ultimately, but the intention is from the heart and since the humble beginnings in 2015 it seems there are so many of you that can relate to the approach. With an incredibly humbling 13k+ followers across the various social media platforms, having served over 10,000 customers so far & over 2500 of my 'Signature Series' guitar wiring harnesses made, the support has been overwhelming and for that, the least I can say is Thank You and I look forward to chatting with you!
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The Home of Tone newsletter is a place where I share new product launches, product development, tech tips and perhaps most importantly for you, any newsletter subscriber exclusive sales/offers! So to be a part of that, please enter your e-mail address below! Your data and information is always stored safely via Mailchimp, you won't be spam'd daily with e-mails, I usually aim to stick to 1 per week maximum! I really appreciate your support, social media has become increasingly difficult to reach my existing followers so I'm hoping my newsletter list will continue to grow and give me the chance to interact with you all more effectively.
Home of Tone Blog
How-to guide - Installing a new pre-wired harness and pickup swap on a Bronco Bass
For Sale - 1994 40th Anniversary Fender USA Standard Stratocaster
Introducing Tesi Switch to the Home of Tone! Quality kill switches specifically designed for guitars
From the Home of Tone bench
An offset for the ages - MIJ J Mascis Jazzmaster
An awesome Ferrari Yellow Super Strat for Ryan!
I won't go into lots of detail of each step of the assembly, as I've covered a lot of the same kinds of things a number of times on the blog via other partscaster builds. But I'll share the photos nonetheless.
Very much an EVH inspired build, featuring some wicked parts, some of which I was lucky enough to supply as well as install, such as numerous Gotoh hardware items, the Vega-Trem bridge, Tesi Switch kill switch button and all of the wiring.