Ethos

James’ Home of Tone, a family run business based in Stourbridge, West Midlands.
Founded, curated and run by James Gascoigne with the moral support of wife Emma, and powered by the smiles of our two kids, Miles & Ralph. The 'Home of Tone' is a humble collection of guitars, parts & accessories that have been individually selected to be represented here for their quality, design and the brand in question's shared passion for the guitar.

I certainly don't consider the Home of Tone as re-writing the book on guitar store approach, but instead see this venture as writing my own book about what I love about the guitar; the instrument that has provided inspiration in numerous facets of my life from an early age.

All I hope is that you find the Home of Tone a place share your passion for guitars with me. The stores name is a bit of fun ultimately, but the intention is from the heart and since the humble beginnings in 2015 it seems there are so many of you that can relate to the approach. With an incredibly humbling 13k+ followers across the various social media platforms, having served over 10,000 customers so far & over 2500 of my 'Signature Series' guitar wiring harnesses made, the support has been overwhelming and for that, the least I can say is Thank You and I look forward to chatting with you!

Signature Series harnesses