Ethos

James’ Home of Tone, a family run business based in Stourbridge, West Midlands.
Founded, curated and run by James Gascoigne with the moral support of wife Emma, and powered by the smiles of our two kids, Miles & Ralph. The 'Home of Tone' is a humble collection of guitars, parts & accessories that have been individually selected to be represented here for their quality, design and the brand in question's shared passion for the guitar.

I certainly don't consider the Home of Tone as re-writing the book on guitar store approach, but instead see this venture as writing my own book about what I love about the guitar; the instrument that has provided inspiration in numerous facets of my life from an early age.

All I hope is that you find the Home of Tone a place share your passion for guitars with me. The stores name is a bit of fun ultimately, but the intention is from the heart and since the humble beginnings in 2015 it seems there are so many of you that can relate to the approach. Having served over 7000 customers so far, the support has been overwhelming and for that, the least I can say is Thank You and I look forward to chatting with you!

Signature Series harnesses

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The Home of Tone newsletter is a place where I share new product launches, product development, tech tips and perhaps most importantly for you, any newsletter subscriber exclusive sales/offers! So to be a part of that, please enter your e-mail address below! Your data and information is always stored safely via Mailchimp, you won't be spam'd daily with e-mails, I usually aim to stick to 1 per week maximum! I really appreciate your support, social media has become increasingly difficult to reach my existing followers so I'm hoping my newsletter list will continue to grow and give me the chance to interact with you all more effectively.

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Home of Tone Blog

Indra Guitars x Home of Tone exclusive 4 bolt UFO neck plates!

Indra Guitars x Home of Tone exclusive 4 bolt UFO neck plates!

I've been following Richard's work at Indra Guitars for a number of years, I finally became a customer of his after admiring his work by ordering a beautiful custom etched aluminium pickguard for my Sterling MusicMan Albert Lee guitar to which he did a wonderful job with. During that design process, he threw together a really cool edit in his illustration/design style of my classic UFO logo. It got my brain cogs turning about a collab! The design looked so cool on a standard 4 bolt neck plate, I figured I had to ask if we could get some made to stock. Thankfully Richard was able to accommodate and has made these stunning Home of Tone exclusive UFO neck plates! Available in aluminium, brass & anodised black aluminium and match up with the standard 4 bolt Fender style neck plates. 
21 June, 2022 by James P Gascoigne
All new pedal from ThorpyFX just launched! 'The Scarlet Tunic' - Analog amp emulator

All new pedal from ThorpyFX just launched! 'The Scarlet Tunic' - Analog amp emulator

Just launched by ThorpyFX is their all new Analog amp emulator developed alongside Lee Harris - of Nick Mason's Saucerful of Secrets group, the 'Scarlet Tunic'.
07 June, 2022 by James P Gascoigne
My latest Jennings Guitars stock guitars are finished up!

My latest Jennings Guitars stock guitars are finished up!

Over the moon to say Chad has finished up my latest two stock guitars, both of which are Navigator models but with two very different approaches and vibes! Both have turned out beyond expectations and look stunning! Very excited to get them here at the office and available for viewings and/or dispatch. So less talk, more guitars! Here they are - 
07 June, 2022 by James P Gascoigne