Friends of James' Home of Tone
Over the years of doing this, I've come to be friends with, and admire certain people within the guitar industry that just personify what to me, makes the community great. Be it respect of their craftsmanship and how they portray their businesses, to amazing and innovative content to just all round good people that are always striving to make the guitar community great. In today's day and age, social media or forums can have their negative side with 'trolls' making the comments sections a minefield of frustration. So it's good to champion people who are forever working to make it a better place, inadvertently or intentionally, it's a great thing! 
I hope my store captures some of that too! But here are some of the pages to check out which I feel you'd enjoy doing so:

15 Second Gear Demo
There's an absolute wealth of gear demo accounts, pages and channels these days but Dan's for me really stands out. Well recorded, great playing and straight to the point! Dan also has some fantastic ideas both for his own channel, as well as being supportive with sharing ideas for mine too.  Do make sure you head over to his channel and click subscribe!

Dipswitch Demos
I remember well, Jackson contacting me early on in his demo career asking advice, I was honestly humbled by that as I am certainly no expert but was more than happy to share what I felt a great demo channel can be, best I could. He has way exceeded that with a welcoming, honest approach to his channel and very high quality content which is a testament to his work ethic and passion for the guitar. Highly recommend hitting the subscribe button to his YouTube account!

Tate FX
Stuart Tate is doing such great things with his circuits here in the UK, I can't help but share the love. Great human, great sense of humour as after all, we play guitar because it's a fun thing to do! And of course, makes great pedals that you should certainly check out!

Heavy Repping
I met John through our mutual ownership of our beloved Odessa Guitars Deadbeats, of which his build massively influenced the look of my own build! John runs a really interesting and well thought out blog, looking into the world of guitar picks. He's a super passionate guy and I often feel inspired by his passion for the guitar. If you're considering branching away from the celluloid pick and want to learn more about 'boutique' picks, you will find his blog very informative.

Tom Sands Guitars
I have absolutely no doubt in my mind and experience so far in the guitar world, that Tom is one of the finest luthiers in the world today. From a deep respect to traditional methods passed down to him from his mentor, Ervin Somogyi, to his own innovative work and inspiration from his peers. Tom has a natural affinity to luthiery, and I can truly say it's been an honour to grow a friendship from our time first speaking. Even if steel string acoustics aren't your thing, I will urge you to follow his work on his website or social media as I'd be astonished if you didn't find his approach, personality and outlook on life and luthiery inspiring. Go check it out!

Schorr Guitars
I came to admire Nicolai's work through Florian at Millimetric Instruments. His approach, unique design and by-hand craftsmanship had me hooked straight away and since getting to know Nicolai as a person too, after meeting in Berlin at the Holy Grail guitar show, I have an even deeper respect for his work. Great human, incredible work. Well worth checking out